The Strategic Framework That Decodes What You Couldn't See From Inside Your Business
For established founders who've built something meaningful, but sense they're not fully leveraging what makes them impossible to replicate.
35-40
Pages of strategic analysis
7-10
Days to complete delivery
Zero
Calls required
MEET YOUR STRATEGIST
Understanding the True North Approach
See how I decode your competitive DNA and pull strategic innovations from unexpected industries to create pathways only you can execute.
YOU KNOW THIS FEELING
Something's Missing - But What?
Profitable but Indistinguishable
Your business is succeeding by conventional metrics. But when prospects compare you to competitors, what makes you fundamentally different? You have the answer somewhere in your origin story - you just can't see it from inside.
Following Someone Else's Map
Industry best practices that work brilliantly for competitors feel exhausting when you try them. That's not a failure of execution - it's a mismatch between their business DNA and yours. You need a strategy built on your genetic code, not theirs.
Lost the Original Vision
You started with a clear why, but years of operational decisions have buried it. Your team looks to you for direction, but you're questioning your own compass. You need someone to show you the pattern you can't see.
Sitting on Invisible Gold
You have assets competitors would kill for, but because they're so familiar to you, you've stopped seeing their strategic value. What if your biggest advantage is something you've been taking for granted?
See If This Fits Your Business
Two strategic pathways designed for established founders who need clarity without the consulting overhead.
€1,111 Pathfinder (72 hours)
€4,444 Compass (7-10 days)
100% satisfaction guarantee
SEE THE ACTUAL WORK
Sample Strategic Analysis
These are real excerpts from a True North Compass Audit. Client details are confidential, but the depth of analysis and strategic frameworks are exactly what you'll receive. This is what €4,444 looks like.
Get This Level of Analysis for Your Business
Start with Pathfinder (72 hours, €1,111) or get the complete Compass Audit (7-10 days, €4,444).
7-14 days email support included
Print-ready PDF delivered
Pathfinder 100% redeemable toward Compass
WHAT FOUNDERS SAY
The "Magic" They Experience
I've worked with McKinsey consultants before. This was different. The competitive genome framework showed me patterns I couldn't see after 8 years running my business. The cross-industry innovations weren't just clever - they were things only I could execute because of my specific background. That's what made it worth every euro.
Founder, €2M+ Lifestyle Brand
Beta Reader, November 2025
I expected standard strategy consulting. What I got was a mirror that reflected back exactly what makes my business fundamentally different and a roadmap that felt both sophisticated and deeply true to who I am. The Origin Compass alone is framed in my office. I reference the audit weekly.
CEO, Cultural Heritage Platform
Beta Reader, November 2025
WHY THIS CAN'T BE REPLICATED
What Makes True North Proprietary
Standard consulting analyzes your industry. I analyze 3-4 adjacent industries and extract innovations your competitors haven't seen.
1
Cross-Industry Pattern Recognition
I don't just study your competitors. I study EdTech, luxury retail, wellness platforms, membership communities , then identify which business model innovations translate to your competitive DNA.
2
Personal Genome
Decoding
Your recommendations aren't generic best practices. They're strategic pathways that only work with your exact origin story, making them impossible for competitors to copy.
3
Sophisticated + Soulful Balance
Professional frameworks with data-backed insights that somehow feel emotionally resonant. "The most sophisticated framework I've ever seen that feels deeply true to who I am."
The Difference In Practice
❌ CHATGPT ANSWER
"Create a loyalty program like other jewelry brands to increase repeat purchases and customer lifetime value."
→
✅ TRUE NORTH ANSWER
"Adapt Duolingo's streak model → Daily cultural storytelling app that rewards engagement with exclusive jewelry access. Requires YOUR cultural authority. Un-copyable."
Ready for Insights AI Can't Replicate?
Choose the strategic pathway that fits where you are right now.
No discovery calls needed
Async delivery model
Upgrade option available
WHO I AM
Why I Created True North Strategy
After leading multi-million euro retail innovation projects, including a €2.5M luxury modernization initiative, I realized the frameworks I was using were designed for corporations. Established founders needed something different: strategic depth without corporate bloat, innovation without losing what makes them special, data-driven insights that honor their founding intuition.
Strategic Project Leadership
Led €2.5M+ retail innovation projects across luxury, fashion, and lifestyle sectors. Built frameworks for analyzing customer behavior, competitive positioning, and experience design at scale.
Cross-Industry Research
Analyzed 100+ business models across EdTech, wellness, membership platforms, luxury retail, and cultural organizations to identify transferable strategic patterns.
Founder-to-Founder Approach
As a founder myself, I understand the gap between "best practices" and reality. Your constraints aren't obstacles - they're design parameters for finding your unique strategic advantage.
Asynchronous by Design
Zero calls required. Built for founders who want deep strategic analysis without the overhead of traditional consulting. Detailed work delivered as premium documents you'll reference for years.
INVESTMENT
Choose Your Strategic Intelligence
Two ways to decode your competitive advantage - start with reconnaissance or get the complete strategic map
START HERE
Pathfinder
Strategic reconnaissance report
€1,111
Fully redeemable toward Compass
10-15 pages - Essential frameworks without overwhelm
48-72 hour delivery - Fast strategic clarity
Your Competitive Genome - Un-copyable DNA decoded
ONE strategic pathway - Clearest direction forward
30-day validation plan - Start immediately
7 days email support - Questions answered
Perfect if: You need ONE clear direction validated quickly, or want to test the methodology before committing to the full audit
MOST COMPREHENSIVE
True North Compass
Complete strategic cartography
€4,444
Or €3,333 after Pathfinder credit
35-40 pages - Museum-quality strategic document
7-10 day delivery - Deep analysis takes time
Six proprietary frameworks - Complete strategic system
FOUR strategic pathways - North, South, East, West options
Cross-industry research - 3-4 adjacent industries analyzed
Origin Compass visual - Frameable navigation principles
14 days email support - Extended implementation guidance
Perfect if: You're at a strategic inflection point and need comprehensive analysis with multiple pathways to evaluate
Satisfaction Guarantee (Both Options)
If you're not satisfied with your strategic analysis, I'll work with you to revise it until you are. Your investment is protected - I don't consider the work complete until it delivers the strategic clarity you need.
Not Sure Which to Choose?
Choose Pathfinder if:
You need strategic clarity fast (within 72 hours)
You're facing one specific decision right no
You want to test the methodology first
You prefer to start small and upgrade if needed
Budget is tight but need strategic guidance
Choose Compass if:
You're at a strategic inflection point
You need multiple pathways to evaluate
You want a comprehensive strategic asset
Your team/board needs detailed documentation
You want the complete cross-industry analysis
Remember: Your €1,111 Pathfinder investment is 100% redeemable toward the Compass Audit within 14 days. You can always upgrade.
AUDIT PROCESS
How it works
1
Book
Securely
Stripe checkout
Payment first, then form access
2
Complete
intake
10-15 minutes (Pathfinder)
30-45 minutes (Compass)
3
Receive
your audit
48-72 hours (Pathfinder)
7-10 days (Compass)
+ Email Q&A support
COMMON QUESTIONS
What Founders Ask
Should I start with Pathfinder or go straight to Compass?
90% of clients start with Pathfinder. It's perfect if you're new to strategic consulting, want to test the methodology first, or need clarity on ONE specific decision. The €1,111 investment is fully redeemable toward Compass within 14 days, so if you love it and want the complete analysis, you only pay €3,333 more. Choose Compass directly if you're at a major strategic inflection point and need comprehensive analysis with multiple pathways evaluated immediately.
What's the difference between Pathfinder and Compass?
Pathfinder (€1,111): 10-15 pages, 48-72 hour delivery, ONE strategic pathway with 30-day validation plan. Perfect for quick clarity on a specific decision. Compass (€4,444): 35-40 pages, 7-10 day delivery, FOUR strategic pathways (North/South/East/West), complete cross-industry research, Origin Compass visual, and comprehensive competitive analysis. Think of Pathfinder as strategic reconnaissance - the scout's report that identifies the most promising trail. Compass is the full cartographic survey with multiple route options.
Can I really upgrade from Pathfinder to Compass later?
Yes, absolutely. Your €1,111 Pathfinder investment is 100% redeemable toward the Compass Audit if you upgrade within 14 days of receiving your Pathfinder. You'd pay €3,333 additional (total €4,444). About 40-50% of Pathfinder clients upgrade because they want to explore the three additional pathways and get the complete cross-industry analysis. If you don't upgrade, your Pathfinder stands alone as a valuable strategic asset - no pressure either way.
Why no discovery call?
Because the strategic depth you need can't happen in a 30-minute call. Instead, you'll complete a detailed intake form covering your business history, pain points, competitive landscape, and strategic questions. This gives me everything needed to deliver sophisticated analysis without adding meeting overhead to your calendar. For Pathfinder, you'll have 7 days of email support. For Compass, you get 14 days.
How is this different from standard consulting?
Standard consulting analyzes your industry. I analyze 3-4 adjacent industries and identify strategic patterns your competitors haven't seen. Think Duolingo mechanics adapted to jewelry, membership platform economics applied to wellness brands, EdTech engagement models translated to cultural products. That cross-industry perspective is what creates insights AI and competitors can't replicate. Plus, everything is delivered asynchronously: zero calls required.
What if I'm not ready to implement immediately?
That's fine. Both Pathfinder and Compass are designed to be strategic assets you reference over time, not tactical plans you must execute immediately. Many founders use them to validate their instincts before a major pivot, or to give their team a shared strategic language. The frameworks (especially the Origin Compass) provide navigation principles that remain relevant regardless of timing.
Am I the right fit for this?
Ideal clients are established founders (2+ years in business, €50K-€5M revenue) who sense they're not fully leveraging what makes them different. You've built something meaningful, but the path forward isn't clear. You want strategic depth, not surface-level tactics. You value founder-to-founder honesty over consultant politeness. If that's you, either Pathfinder or Compass will deliver value.
What information do you need from me?
Website access, social media profiles, any existing brand materials, and a detailed intake form. If you have existing strategy documents or market research, I'll review those. The intake form takes 20-30 minutes and covers your origin story, competitive landscape, what's working, what isn't, and your strategic questions. Same process for both Pathfinder and Compass - the depth of analysis is what differs.
What happens after delivery?
You receive your strategic analysis as a PDF (optimized for print) plus email Q&A support (7 days for Pathfinder, 14 days for Compass). Ask clarifying questions, explore implementation details, request additional context. For Pathfinder, I'll also send information about upgrading to Compass if you're interested, but there's zero pressure. Your Pathfinder is valuable standalone whether you upgrade or not.
Still Have Questions?
The best way to see if True North Strategy fits your business is to start with Pathfinder - 72 hours to strategic clarity, fully redeemable toward Compass.
Serving conscious founders globally
Async delivery • No calls needed
Email info@truenorthstrategy.com
Ready to Find Your True North?
Two strategic pathways available. Both include frameworks you won't find anywhere else. Both delivered asynchronously - zero calls required.
Questions? Email info@truenorthstrategy.co